3 mins read Wars don’t just shake governments. They shake ad accounts. When a major conflict breaks out, the first thing that happens inside Meta and Google dashboards is chaos. CPMs drop. Then they spike. Then they fluctuate week to week. In the first 48–72 hours, big brands pause...
3 mins read If the Meta campaign is delivering… don’t touch it. There’s a special kind of chaos that only happens when a Meta campaign starts performing well. Leads are flowing. ROAS is clean. CPMs are stable. CTR is holding. The client is happy. The dashboard is finally behaving...
Income Based Targeting has arrived in India for Meta For years, one of the biggest gaps in Indian digital advertising was obvious but ignored: purchasing power. We could target interests, behaviors, devices, even life events but not income. Which meant a ₹5 lakh product and a ₹50,000 product were...
