For years, one of the biggest gaps in Indian digital advertising was obvious but ignored: purchasing power.
We could target interests, behaviors, devices, even life events — but not income. Which meant a ₹5 lakh product and a ₹50,000 product were often fighting for the same eyeballs. Wasteful, inefficient, and honestly, lazy.
In late 2025, Meta finally changed that.
Meta has rolled out Household Income–based targeting in India, allowing advertisers to reach users by income percentiles — like Top 10%, 11–20%, and so on. No, Meta isn’t reading anyone’s salary slips. This is modeled data based on signals like location, household patterns, device usage, and spending behavior. It’s directional, not perfect — but it’s a massive step forward.
And this isn’t available to everyone yet.
